Seven crucial, universal factors that determine whether European travellers see your
hotel as the ideal stopover.
The 7 Key Qualities of a Perfect Roadtrip Hotel in Europe
Seven crucial, universal factors that determine whether European travellers see your hotel as the ideal stopover.
Travellers on long European road journeys have surprisingly similar needs. It hardly matters whether someone is driving from Spain to France, or from the Netherlands to Italy: the same seven factors determine their hotel choice.
1. Parking safety — the number one conversion factor
Travellers want certainty that their car is safe, especially when luggage is inside.
What they look for:
• Good lighting
• Close proximity to the entrance
• Camera surveillance
• A parking area that feels open and visible
Why this matters:
Hotels with visible, secure parking areas receive up to 50% more last-minute bookings.
2. Noise level — absolute quiet always wins
Few things are as frustrating as trucks roaring past during the night.
How hotels can stand out:
• Double glazing
• Rooms on the quiet side
• Clear information about this on the website
3. Night access & late check-in
Roadtrippers rarely stop “on time”. They continue driving until fatigue hits.
That’s why the following works extremely well:
• Self check-in systems
• Clear access instructions with photos
• 24/7 reception at larger hotels
This drastically improves conversion among international travellers.
4. Route convenience: minimal detour, maximum visibility
Travellers dislike detours.
Hotel advantage: easier access = more bookings.
5. Breakfast flexibility — effective across Europe
Many travellers leave early.
Recommended options:
• Early breakfast (from 6:00)
• Grab-and-go
• Clear allergen information
6. Strong WiFi — essential for modern travellers
Not only for work, but also for route planning.
Hotels perform better when they:
• Guarantee a strong signal
• Display the password visibly
7. EV & hybrid charging options
Charging stations are one of the most important filter options on almost all hotel platforms.
Important:
• Mention charging speed
• Mention the number of charging points
• Mention compatibility with charging cards
